Implementing the RECONAC Marketing Strategy for the Interaction and Brand Adoption of Peruvian University Students

In marketing, there is a notable lack of models, which leads to the loss potential customers since no feedback for improvement in marketing strategy. face Internet revolution, this study used digital channels and interaction achieve customer retention through Funnel; allowed client go acquisition, conversion, stages. addition, activities were developed that allow user become retained client. Thus, considering stages strategy, non-probabilistic sample was used, composed pre-test period with 1088 users post-test 1450 users. Overall, significant time remained observing website per session, 20.6% efficiency; furthermore, 36.25% efficiency increase conversion process session channel. Likewise, 46.43% measured visits channel, confirms proposed strategy significantly improves previous strategies. Therefore, it concluded proposal based on elements insight aligned measurement by Google Analytics Key Performance Indicators, test observe improvements continue feedback, taking advantage characteristic channel its two-way participation.